A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.
The Process
The metal moveable type was all set by hand on a composing stick which was then transferred to a chase. Letterpress type is set upside down and back to front mirroring the reversible poetry.