REFUGE

REFUGE

Reversible Poems

Reversible Poems

OOH Campaign imagery for Refuge

OOH Campaign imagery for Refuge

HIGHLIGHTING THE RISE IN DOMESTIC ABUSE AT CHRISTMAS

HIGHLIGHTING THE RISE IN DOMESTIC ABUSE AT CHRISTMAS

HIGHLIGHTING THE RISE IN DOMESTIC ABUSE AT CHRISTMAS

A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.

The Process

The metal moveable type was all set by hand on a composing stick which was then transferred to a chase. Letterpress type is set upside down and back to front mirroring the reversible poetry.

The text of this website is composed in Hi Condensed courtesy of Font Club. Body text set in Tomato Grotesk by The Designer’s Foundary

The text of this website is composed in Hi Condensed courtesy of Font Club. Body text set in Tomato Grotesk by The Designer’s Foundary

The text of this website is composed in Hi Condensed courtesy of Font Club. Body text set in Tomato Grotesk by The Designer’s Foundary